The New Zealand Association of Professional Hypnotherapists Incorporated (NZAPH) is the longest standing organisation concerned with the advancement of knowledge and professional practice of hypnosis and hypnotherapy in New Zealand. The NZAPH was established in 2000 and incorporates two associations: The NZ Hypnotherapists Association (established in 1960) and the NZ Guild of Hypnotherapists (established in 1992).

increasing public awareness and mainstream acceptance of hypnosis as an effective health tool;
supplying continuing education for members;
sharing ideas and techniques;
encouraging high standards of professional conduct and ethics;
assisting members in the marketing of their business; and
lobbying against legislation that would place unjustified restrictions on the practice of hypnotherapy by qualified individuals.

The NZAPH has a written Constitution, a Code of Ethics and disciplinary procedures that guide the professional standards for its members.

Membership is open to anyone interested in, or practicing hypnotherapy. To be eligible to use the NZAPH name, logo or initials in their advertising, members must first prove to the Examination Board that they are suitably qualified, proficient in the use of hypnotherapeutic techniques, and in working with clients.